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- the art of arranging pictographic and typographic elements to create effective communication.
- principles provide a structure for combining the common elements of design, by serving as the relationship between the parts or design elements involved.
- elements – ingredients in a recipe or materials of a house
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Design
- Not a Formula
- Fluid – guided by your sense of intuition, reason, and aesthetic
- Individually, limited use
- When skillfully combined, forms something useful
- Add creativity
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