Principles and Elements of Design

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• the art of arranging pictographic and typographic elements to create effective communication.

• principles provide a structure for combining the common elements of design, by serving as the relationship between the parts or design elements involved.

• elements – ingredients in a recipe or materials of a house

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Design

• Not a Formula
• Fluid – guided by your sense of intuition, reason, and aesthetic
• Individually, limited use
• When skillfully combined, forms something useful
• Add creativity

Unity and Variety

• Unity – is overriding principle that is served by all the others
• Unity controls variety
• Variety complements Unity
• Managing variety balances visual contrast
• Too much variety can be confusing

Assignment 1 - Principles and Elements of Design

Research and find examples of Unity and Variety and add the examples to your blog. Write a post about your examples.

Studio 32 West

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